SWOT analysis is a methodological tool designed to help workers and organizations optimize performance, maximize potential, manage competition, and minimize risk. It is used extensively as an aid for analysis and decision-making in strategic planning processes.
The Essential Guide to SWOT Analysis is a well-researched, well-written, and well-rounded guide co-authored by Justin Gomer and Jackson Hille. Justin Gomer is a Lecturer at the University of California, Berkeley, and soon-to-be author of two books. Jackson Hille is a content associate at FormSwift and the 2013-14 Departmental Citation Recipient in American Studies from the University of California, Berkeley.
This guide will teach, prepare, and provide you with all the necessary tools to become a SWOT expert. It is complete with SWOT samples from innovative companies, such as DreamWorks and Uber, a thorough examination of the central components and uses of SWOT analysis, as well as free SWOT templates. Although the focus is on corporate planning, the basic techniques and resources provided will be applicable to strategic urban and regional planning processes.
Click here to access the guide.
